NikeSKIMS

I was brought in to help get NikeSKIMS to the finish line for the first collection launch. This project had plenty of challenges: two different brands and creative teams coming together, a roster of superstars and college athletes, and new materials and innovative designs that would be entirely new to the Nike consumer, but it all came together and was reported to be one of the most successful apparel launches in Nike’s history. I developed copy direction, tone of voice and the messaging hierarchy for launch, including managing freelance digital and social copywriters for Nike’s channels.