Product Launch Storytelling

As the Narrative Director for Global Women’s Sportswear, it was important to always remember to strike a balance between lifestyle and sport. For the launch of two new women’s footwear silhouettes, the Air Max Muse and Air Superfly, we tapped four women leading the pack in their sport and craft, setting the stage to talk about the latest in women’s footwear innovation through the confidence, determination and record-setting attitudes of athletes (Rhasidat Adeleke, Casey Phair, Jordan Chiles) and global pop star, Tyla.