Thee Hottie State of Mind

As Narrative Lead for North America Women’s Fitness I led the creative concept and development of the Megan Thee Stallion: Thee Hottie State of Mind campaign.

My second time leading a campaign for Nike featuring Megan Thee Stallion, not only was it a dream to write, it also embodies a few of my biggest brand creative lessons and strengths: how to marry the voice of a brand with the brand of a global star, collaboration is the only way to make big bigger, and never forget who you’re creating for and how you want them to feel. 

Thee Hottie State of Mind was a full funnel campaign featuring  a hero AV film (written by me), Nike Training Club app workouts, paid media placements, product marketing assets and activations in New York and Los Angeles.