Honorable Mentions
I’ve been writing and leading narrative for years - I got too many projects for one Squarespace portfolio! With that said, here are a few of the honorable mentions from my last few years of work, spanning across creative concepting and strategy, writing, and narrative direction.
The Re-Creation Center
Virgil Abloh x Nike Activation in Chicago. I lead digital and content strategy for the Nike Chicago Instagram channel.
Mindful Meditations with Megan Thee Stallion for NTC, written by me.
New Hotties
If you read my ABOUT page, you know I pride myself on finding angles others don’t and this project is a great example of that.
Kicking off Megan Thee Stallion’s partnership with Nike, New Hotties was part of the global Play New campaign. Inspired by Meg’s relatable relationship to sport and fitness, I led the development of the creative concept and wrote the script for the hero film. Additionally, the campaign featured workouts and wellness content for the Nike Training Club app.
My Book Baby
After completing StoryStudio Chicago’s Novel in A Year program, I’m currently building worlds, developing characters and having a lot of fun working on my first novel about a yoga cult. If you’d like to see more fiction and long-form examples from me, click below to request a snippet.
Nike N7: Wellness in Motion
Being the brand manager for Purpose Marketing at Nike gave me a deep understanding and appreciation for the nuance and authenticity needed for impactful multicultural storytelling. Inspired by the Native American Medicine Wheel, the Summer 2020 N7 campaign included a YouTube series with accessible Indigenous wellness teachings, created in partnership with the Native Wellness Institute and Indigenous athletes.